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4 Keys To Mending The Marketing-Sales Marriage
Keeping the marketing-sales marriage alive is a matter of removing the distrust and conflict between the two groups. Which, just like in a marriage between two people, is much easier said than done....
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3 Tips For A Harmonious Sales And Marketing Relationship
You’ve heard the bickering around the office too many times. “Oh, those marketing people, they don’t generate enough leads and the ones they do are terrible,” the salespeople quip. “They spend too much...
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6 Steps To Improving Content Alignment Between Marketing And Sales
Salespeople are convinced that marketing departments just can’t create content to attract the right kinds of leads. “The content sucks,” they so often say. According to an article from KnowledgeTree,...
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What’s The Best Way To Score Qualified Leads?
How do you score qualified leads? How do you know when a lead is ready to be sent to sales? Those are questions that marketing and sales often grapple with. There are two basic components to use when...
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Which Social Networks Should B2B Marketers Focus On?
One of the most important things in inbound marketing is to understand who you’re trying to sell to. It’s also important to identify the social networks that your buyers are participating in. Business...
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Why Paid Social Media Advertising Is A Waste Of Money For Most Companies
Some social media experts suggest that paid advertising must be a critical element of your overall content marketing efforts. But this just isn’t true. SmartBlog on Social Media recently shared a post...
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Save Some Cash With These 5 FREE Web Design Tools
Nothing says the price is right like “free.” For companies that need more visual content tools or programs to help create images for their web design efforts, several free tools are available. HubSpot...
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The Power Of Content: What You Can Learn From Virgin’s Marketing Efforts
How do you tailor content marketing efforts for a company that does so many different things? Is it possible to cater to different audiences while maintaining one brand? The answer, according to the...
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7 Tips For Writing Compelling White Papers
How do you write a good white paper that generates traffic, gets downloaded and will lead to potential conversions? Two content marketing experts share how to accomplish those goals. Joe Pulizzi and...
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Facebook Tests Five-Star Ratings: How Will It Impact Your Business Page?
The problem with the Facebook “like” function is that it’s a nondescript, nondirectional kind of engagement. Thankfully, there is more to expect from the social media giant’s thumbs-up feature....
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6 Tips For Hosting A Winning Webinar
It’s happened to the best of us. You’ve done all the legwork to organize a webinar. You get hundreds of people to sign up, line up your presenters, launch the call and then — BAM! — technology takes...
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Why LinkedIn Is Fully Embracing Content Marketing
LinkedIn has gone “all-in” for content marketing, once again bringing even more legitimacy to the industry and its relationship with social media. LinkedIn shared a post on its blog about its...
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4 Search Engine Optimization Strategies To Get Found Locally
Just because the Internet is global doesn’t mean your search engine optimization efforts have to be. For technology and services companies, the likelihood that your best clients will be local is quite...
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What’s The Secret To Improving Your Website’s Google Ranking?
It’s not easy for search engine optimization specialists to earn high rankings in Google. Many believe they simply need to create a lot of content and they’ll get found on the search engine. Of course,...
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3 Sustainability Tips To Be Prepared For Google Algorithm Updates
Google clearly has put a constraint on content ranking. Think of this issue like a pendulum. On one side of the pendulum, it was open season; any underhanded SEO shop could get content ranked using a...
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3 Content Marketing Lessons You Can Learn From Comedy (We’re Not Kidding)
Like comedy writing, creating and sharing interesting, high-quality original content designed with a specific audience in mind is the key to successful content marketing efforts. The Content Marketing...
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Facebook Vs. Twitter: Why Smart Marketers Use Both Differently
When it comes to Facebook and Twitter, each is good at accomplishing something that the other isn’t. If you’re looking to boost page views for your blog content or whitepapers, Twitter is the way to...
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4 Ways To Boost Domain Authority
The key to getting found online is mastering SEO in terms of relevance and domain authority. Relevance is measured by ensuring your content is relevant to the search terms people are using to find it....
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6 Steps To Generating Leads On Google+
Google+ is becoming increasingly important to use. For one, Google provides extra ranking value for content shared on Google+ and for having Google Authorship set up. That means more businesses are...
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How New LinkedIn Feature Makes B2B Marketing Easier
LinkedIn can get confusing for users who are interested in some, but not all, products from a company. When businesses post about several different items on a single page, followers can easily be...
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How To Let Your Customers Tell Your Brand’s Story
Today’s social channels are changing how organizations collaborate with customers. There’s an unprecedented level of integration with customers and prospects that can be invaluable, especially for B2B...
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3 Ways To Get The Most Out Of New Twitter Custom Timelines
Early last month, Twitter introduced custom timelines for TweetDeck, which enable users to write a story using a collection of posts. This feature can be embedded or accessed using a .twitter.com link....
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Square 2 Marketing Acquires Content Marketing Agency FullQuota
Warrington, PA – December 11, 2013 – Square 2 Marketing, now the largest inbound marketing agency in the United States, is delighted to announce it has acquired FullQuota, a Hubspot Gold Partner and...
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4 Quick And Easy Tips To Boost SEO
Thanks to improving technology, Google’s constant updates to its algorithm and a general advancement in the industry, search engine optimization sure isn’t what it used to be. You can’t just invest all...
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3 Serious Social Media Marketing Mistakes To Avoid At All Costs
Jumping on the social media bandwagon is as simple as uploading a profile picture for your business, filling in a few facts about the company and then friending all your potential customers. Right? Ha!...
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